Imajin Books: An Interview with Our #2 Top Selling Author, Catherine Astolfo

Saturday, March 29, 2014

An Interview with Our #2 Top Selling Author, Catherine Astolfo

Congratulations, Catherine, on being our #2 bestselling author. As one of our most prolific authors, we've watched you promote your books with creativity and excitement.

1. Tell us a bit about your books. What are they about?

Currently, I have five books published by Imajin Books. The first four are part of a series. The Emily Taylor Mysteries revolve around an unusual heroine - the principal of an elementary school. In her late forties, Emily Taylor becomes a reluctant sleuth through a variety of external events. Some of her decisions, however, are based on a fear of discovery, for she has a mysterious past that involves her husband. Readers do not find out the details of this past life until Book 4. My fifth book is a psychological suspense, a standalone, titled SWEET KAROLINE. This novel explores a dysfunctional relationship between two women and what happens when one of them dies violently.

2. Why do you think your books have sold so well?

I believe you must start with a good story. Readers must be caught by the characters, the plot, the setting - or, ideally, all three. After that, it’s good old fashioned hard work - marketing, promoting, networking.

3. Even though you're published by a hybrid/traditional type publisher, you've taken on the role of book promoter. What are some of the ways you've promoted your books?

For the most part, I use social media: Facebook, twitter, Pinterest, Google+, LinkedIn, my blog, my website, as well as lots of online promotion sites, such as World Literary Cafe. I also network, through Crime Writers of Canada, local libraries, and bookstores to get my name out into the community.

4. What advice would you give to writers considering Imajin Books for their works?

Be prepared to work hard, build your Author Platform, and learn a LOT. Your rewards will be many.