Monday, September 19, 2011

What the Imajin Books logo represents

A few days ago someone asked me why I chose the specific design of our logo and what it meant, so today I thought I'd share my thoughts on this simple design, which consists of a prismlike crystal and a yin-yang symbol.

To me, the triangular crystal represents the polishing of something to make it shine; in our case it represents the polishing of a manuscript to make it shine. The crystal also represents light fractured in many directions, which signifies how we're eager to explore all options--ebooks, print and more--and how our various genres by many authors reach different readers. It means polished diversity.

The yin-yang is an ancient Chinese symbol and there are three main components:

1. The outer circle is like the 'circle of life', the circle that connects everything and everyone, our unity.

2. The black and white teardrop shapes represent the feminine and masculine, the black and white, that there is always an opposite to everything, but that together there is balance within the unity of the circle. To me, it represents the balance of genres and audiences we want to reach. It says we have have something for everyone, and if we don't yet, we will soon. We strive for balance in all things, especially in how we treat our authors as partners, just as the two halves of the yin-yang are partners.

3. The smaller circles within each teardrop represents that we can't have the black without the white, and vice versa. To me, this represents that we can't have a successful publishing company without great authors.

In summary, Imajin Books strives to polish the works of our author partners, to create something stunning and magical together, and that we will, as partners, reach the peak of the crystal together.


  1. This is fascinating! Thank you for explaining, Cheryl. I had assumed it was a northern, perhaps first nations graphic, but this is also very interesting in that it means so much.

  2. Great explanation! It fits your goals and it also fits my impression of you. Diverse, open, polished and successful. Many of these applications appear in your books, especially how you mix genres within stories, which is after all life, itself. If it weren't, it would be a very uninteresting life.

  3. Thank you, Melodie and Nightreader. :-) I'm glad you enjoyed my interpretation.